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Brandwatch

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Understand and engage with your customers at the speed of social.

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Brandwatch is a comprehensive suite of tools designed to help businesses connect with their customers on a variety of social media channels. It allows businesses to understand and engage with their consumers in a fast and relevant manner. Key functionalities include deep consumer research, on-the-pulse trend monitoring, data-driven content creation, timely customer engagement, and responsive crisis management. Furthermore, Brandwatch provides the ability to monitor all channels through a single social inbox, facilitating community management and customer support. The platform also includes elements aimed at improving social strategy execution and producing results informed by robust, unique insights. Brandwatchs Iris AI offers cutting-edge artificial intelligence to help users work smarter, leveraging expert social and traditional media analysis. Brandwatch also caters to specific use cases, industries, and roles, from market researchers, marketers, and social media managers, to agencies and content marketers. These features enable businesses to react to trending matters efficiently, ensure brand alignment and stellar quality in their content, and handle emerging threats across an expansive source network confidently and quickly.

7.2Expert Score
Brandwatch
Awesome
Brandwatch is a comprehensive suite of tools designed to help businesses connect with their customers on a variety of social media channels. It allows businesses to understand and engage with their consumers in a fast and relevant manner.
Design
6.4
Easy to use
5.7
Price
6.8
Features
5.9
Accuracy
6.3
PROS
  • Comprehensive social media suite
  • In-depth consumer research
  • Trend monitoring features
  • Data-driven content creation
  • Timely customer engagement
  • Responsive crisis management
  • All channels monitoring
  • Single social inbox
  • Community management tools
  • Social strategy execution
  • Unique insights generation
  • Targeted for specific roles
  • Targeted for specific industries
  • Enables efficient trending reactions
  • Brand alignment assurance
  • Quality content creation
  • Fast threat handling
  • Expansive source network
  • Supports diverse social channels
  • Anticipates consumer demand
  • Monitors brand perception
  • Data-driven content strategy
  • Excellent customer engagement
  • Real-time trend tracking
  • Collaborative content management
  • Smart real-time alerts
  • Easy community management
  • Enhances strategy results
  • Increased audience engagement
  • Real-time customer support
  • Recognized enterprise solution
  • Offers customized data
  • Provides robust ROI metrics
  • Turns crisis into opportunities
  • Variety of use cases
  • Expert social media analysis
  • Complementary suite of tools
  • Reacts to important trends
  • Shield brand from threats
  • Manage all channels easily
  • Detailed industry coverage
  • Datasets from billions of voices
  • Real-world application case studies
CONS
  • Complex to use
  • Potential privacy concerns
  • No mention of real-time analytics
  • No clear pricing
  • No known integration support
  • Marketing-specific, ignoring other departments
  • Limited channels mentioned
  • No API mentioned
  • Overwhelming feature set
  • No free trial mentioned

Specification: Brandwatch

Device Supported

Pricing Model

AI Features

7.2/10
(Expert Score)
#38 in category Marketing
Design
6.4
Easy to use
5.7
Price
6.8
Features
5.9
Accuracy
6.3
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